What is a Website For?
A Good First Impression
Let’s face it; if you do not have a website, you’re not totally in business. It is not only any website, it is necessary to have a website that can tell your story in a visually attractive and verbally coherent fashion. It is your great opportunity to create that first impression to potential new customers and you have only one opportunity to make a good first impression.
Why do you need a website?
That’s a good question. In fact, it’s one of the most important and most frequently asked questions of the digital business age. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.
So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? The answer for this question in 1998 is the same as today: Yes, if you have a business, you should have a website.
Don’t be so quick to dismiss your product
Maybe you think that your product is not salable online. Nowadays, there’s very little that can’t be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
We are not saying that you should put all of your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
More than just a website
That said, it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed website, your little operation can project the image and professionalism of a much larger company. The inverse is also true. Many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.
You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. It does not matter whether you are a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you are losing business to other companies that do.
Things You Can Not Ignore
What is SEO?
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
ITProDesigns specializes in Search Engine Optimization and a significant portion of that is to have key words embedded within your website in the most effective locations. As part of our SEO program, all of our website designs incorporate your most effective key words in the best possible location.
ITProDesigns designs your website to suit your company`s needs and budget. We also host and maintain your website in a secure, protected and cost effective environment. We are here to serve your best interests and to help you to profit from the results of your best efforts.
Take action and call us today.
We will gladly assist you in planning, designing and publishing your website. We would like to discuss further about the possibilities and advantages of having a web presence. What is the right approach, what is the best way to start and what kind of investment you should dedicate to your website. We, at Itprodesigns work with you to better accommodate your investment to your budget and give you measurable results.